Test Drive Events
At a glance
Vehicle dealer events at Millbrook can combine flexible hospitality and conference facilities with multiple tracks and outdoor spaces to test vehicle suitability. Millbrook’s tracks are used by an extensive range of automotive manufacturers and suppliers to ensure their vehicles are up to scratch. Where better to conduct test driving events with your dealers or prospective customers?
Millbrook offers event venues suitable for dealer events and prospect events due to their close proximity and access to its world-famous test tracks.
Located in the heart of the proving ground, Millbrook's venues provide immediate access to its Hill Route and High Speed Circuit. Concept 1 and 2 are perfect for larger events. Cubo and Pod, perfect for smaller events, can also be hired on an exclusive basis and branded to suit presentation and workshop event layouts.
Lamborghini Driving Event
Lamborghini chose Millbrook for a performance-focused driving event that included the new Lamborghini Aventador S Coupe and Roadster models.
The event was hosted over four days and attended by more than 100 potential customers. This dealer event was organised on behalf of the Italian brand’s UK dealers.
Attendees experienced the Lamborghini super sports cars on Millbrook’s varied selection of test tracks.
Millbrook’s Mile Straight allowed Lamborghini to show prospective customers the performance potential from its uprated, naturally-aspirated V12 engine in the Aventador S models. The Hill Route, set up to simulate challenging European roads, enabled drivers to explore Lamborghini’s new four-wheel steering system. The High Speed Circuit, featuring two miles of banked track, demonstrated the Aventador’s four-wheel drive stability and grip. Drivers also had use of the 15,000-square meter steering pad in front of Millbrook’s Concept 1 conference venue for handling activities.
MAN Truck & Bus UK Driving Event
MAN Truck & Bus UK chose Millbrook’s proving ground in the UK for its ‘Range Days’ dealer event.
A mix of customers, dealers, press and MAN Truck & Bus employees were in attendance.
Attendees had the chance to sample the full MAN product range of vans, trucks and buses on Millbrook’s wide selection of test tracks, in real-world driving conditions.
Around 120 delegates were present on each day.
Millbrook’s Hill Route – with gradients up to 26% – allowed MAN to demonstrate their products’ braking and stability control systems. The City Circuit emulated city driving, as the delegates tackled road humps and tested parking assist systems. The High Speed Circuit simulated motorway conditions.
This has been one of the largest ride and drive events we have held in recent years. We are delighted to come back to Millbrook to be able to showcase our entire product range in such a superb setting with such great facilities.
Hyundai Event Nth Degree Experience Driving Event
The driving event was hosted over five days and attended by more than 400 guests.
Each of the 427 guests were accompanied by one of 15 pro drivers provided by Hyundai to give guidance on how to get the most out of the performance potential of the i30 N.
Attendees competed in themed challenges and games in addition to the driving events while connected to a heart-rate monitor to measure excitement levels.
Millbrook's wide choice of venues for hire it is a perfect location for truly unique customer experiences.
Event attendees had access to Millbrook's test tracks to conduct test drives and demonstrations.
Hyundai came to Millbrook for its exhilarating test driving event for prospective customers of the new i30 N performance hatchback.
Millbrook’s Mile Straight allowed Hyundai to show prospective customers the performance potential of its vehicles, while the Hill Route, set up to simulate challenging European roads, enabled drivers to replicate tight and twisty corners in the i30 N. The High Speed Circuit, featuring two miles of banked track, demonstrated the Hyundai’s stability and grip.
We wanted to design an experiential activity that was fun, competitive and that allowed people the opportunity to, not only try our new hot hatch, but to really put it through its paces. Millbrook was the ideal location for the Nth Degree Experience, offering guests the chance to really get to know i30 N and perfect their driving skills on varied and challenging routes that aren’t normally open to members of the public.
Mercedes-Benz Trucks UK RoadEfficiency LIVE Driving Event
Mercedes-Benz Trucks UK attended Millbrook for its RoadEfficiency LIVE driving event, thanks to the extensive tracks and large, flexible venue space.
The event, which had been run for three consecutive years, welcomed customers and dealers to Millbrook to test the latest vehicles from the Mercedes-Benz Trucks range.
Delegates were split into four groups each day and rotated through a safety presentation in Millbrook’s Concept 1 venue, a city driving course looking at manoeuvrability, an off-road/cross country course and a trip on the High Speed Circuit to test Active Brake Assist.
Millbrook's Concept 1 was used as the driver event venue.
The dealer event included a test of the range capability of the vehicles, giving customers the opportunity to drive the vehicles around a set course starting from outside Concept 1, Millbrook’s largest venue. The event saw a demonstration of the new electric truck – the FUSO eCanter.
The team brought FuelChallenger vehicles to the event. These Actros 2545s went out on a 5.5mile / 15 minute route from Concept 1, including Loops 1 and 2 of the Hill Route and one lap of the High Speed Circuit.
Attendees were challenged to maximise their fuel consumption, with a prize for the highest mpg of each day.
Delegates were walked through the company’s CASE strategy and insights into the future, using the venue space to comfortably seat delegates for the presentation.
The driving event was an opportunity for us to communicate the three pillars of Road Efficiency to our dealers and customers - low total costs, greater safety and maximised use. It was important to us that guests got to experience the vehicles for themselves and we had great feedback from all those who attended.